Golazo: The World Cup’s economic opportunity for North America

  • Wed, May 27, 2026 • 6:00 pm ET

A conversation ahead of the 2026 FIFA World Cup on economic and security opportunities beyond the field.

On Wednesday, May 27, at 4:00 p.m. CST (6:00 p.m. ET), join the Atlantic Council’s Adrienne Arsht Latin America Center for a livestreamed conversation from Mexico City—just two weeks before the World Cup’s opening whistle at Estadio Banorte—on how the tournament can help advance a more competitive North America.

This summer’s FIFA World Cup in the United States, Mexico, and Canada offers a chance to show what deeper regional coordination can deliver. This event will break down the playbook for how the world’s biggest sporting stage can create new openings for trade, investment, infrastructure, tourism, and regional coordination, especially in the midst of the review process for the US-Mexico-Canada Agreement (USMCA).

This event is part of a new Atlantic Council initiative on the power of sports, which explores how sports can advance international diplomacy and development against the backdrop of major US-hosted events, including the 2026 FIFA World Cup, the 2028 Summer Olympics, and the 2034 Winter Olympics.

If you are in Mexico City and are interested in attending this invitation-only event, or for more information on partnership opportunities, please contact Valeria Villarreal at Vvillarreal@AtlanticCouncil.org. For media inquiries, please contact Salomé Ramírez Vargas at SRamirezVargas@AtlanticCouncil.org.

Please complete the form below to register for this event.

Speakers

Gabriela Cuevas
Mexican Government Representative,
FIFA World Cup 2026

Patricio Caso
Vice President of Public Affairs,
Communications and Sustainability,
The Coca-Cola Company Mexico

Mario López Roldán
Representative in Mexico and Director for
Latin America and the Caribbean,
Organisation for Economic Co-operation and Development

Jason Marczak
Vice President and Senior Director,
Adrienne Arsht Latin America Center,
Atlantic Council

More speakers to be announced.

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The Adrienne Arsht Latin America Center broadens understanding of regional transformations and delivers constructive, results-oriented solutions to inform how the public and private sectors can advance hemispheric prosperity.

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