On Wednesday, May 27, at 4:00 p.m. CST (6:00 p.m. ET), join the Atlantic Council’s Adrienne Arsht Latin America Center for a livestreamed conversation from Mexico City—just two weeks before the World Cup’s opening whistle at Estadio Banorte—on how the tournament can help advance a more competitive North America.
This summer’s FIFA World Cup in the United States, Mexico, and Canada offers a chance to show what deeper regional coordination can deliver. This event will break down the playbook for how the world’s biggest sporting stage can create new openings for trade, investment, infrastructure, tourism, and regional coordination, especially in the midst of the review process for the US-Mexico-Canada Agreement (USMCA).
This event is part of a new Atlantic Council initiative on the power of sports, which explores how sports can advance international diplomacy and development against the backdrop of major US-hosted events, including the 2026 FIFA World Cup, the 2028 Summer Olympics, and the 2034 Winter Olympics.
If you are in Mexico City and are interested in attending this invitation-only event, or for more information on partnership opportunities, please complete the form below or contact Valeria Villarreal at Vvillarreal@AtlanticCouncil.org. For media inquiries, please contact Salomé Ramírez Vargas at SRamirezVargas@AtlanticCouncil.org.
New policy: In-person attendees will be required to show photo ID upon arrival, and no on-site registration will be permitted. Guests will not be admitted later than twenty minutes after the event’s start time.
Please complete the form below to register for this event.
By registering to attend in-person, you agree to abide by the Atlantic Council’s Event Code of Conduct.
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Speakers
Agenda
4:00–4:05 p.m. | Opening remarks
Featuring
Jason Marczak
Vice President and Senior Director,
Adrienne Arsht Latin America Center,
Atlantic Council
4:05–4:25 p.m. | Hosting the world: Mexico City’s strategic moment
Speakers
José Pablo Ampudia
Senior Manager, Government Engagement—Mexico,
FIFA World Cup 2026
Cynthia Lopez Castro
Senator (Morena) for Mexico City,
Mexican Senate;
Former Rio Bravo Congressional Fellow
and former Millenium Leadership Fellow,
Atlantic Council
Oscar del Cueto
President,
Amcham Mexico
Moderated by
Maria Fernanda Bozmoski
Director, Impact and Operations,
and Lead for Central America,
Adrienne Arsht Latin America Center,
Atlantic Council
4:25–4:55 p.m. | First half: Scoring a trilateral goal and integrating through the beautiful game
Speakers
Cristina Planter Riebeling
Acting Undersecretary for North America,
Secretariat of Foreign Affairs,
United Mexican States
H.E. Cameron MacKay
Ambassador to Mexico,
Canada
Jacqueline Ward
Minister Counselor for Economic Affairs,
Embassy of the United States in Mexico
Moderated by
Jason Marczak
Vice President and Senior Director,
Adrienne Arsht Latin America Center,
Atlantic Council
4:55–5:30 p.m. | Second half: Game time for North American investment
Speakers
Patricio Caso
Vice President of Public Affairs,
Communications and Sustainability,
The Coca-Cola Company Mexico
Adrian Madero
Board Member; Senior Vice President,
Querétaro F.C.; The Fonseca Group
Mario López Roldán
Representative in Mexico and Director for
Latin America and the Caribbean,
Organisation for Economic Co-operation and Development
Moderated by
Mariana Campos
General Director,
México Evalúa
5:30–7:30 p.m. | Networking reception
Featuring
Arturo Olivé
General Director, Mexico,
NFL
Moderated by
Janina Nuño Ríos
Sports Correspondent in Mexico City,
Reuters
Supported by
In partnership with
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The Adrienne Arsht Latin America Center broadens understanding of regional transformations and delivers constructive, results-oriented solutions to inform how the public and private sectors can advance hemispheric prosperity.
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