Gustav is the Cofounder and Head of Business Development of Sqore, a company that organizes large scale, global innovation, and recruitment competitions to identify talented people and match them with employers and scholarships. Gustav grew Sqore to thirty-five employees, with four million dollars in venture capital funding and 400,000 members worldwide. He advises global, corporate, university, and government clients on competition program design and has fostered relationships with clients such as The Economist and Google. Prior to founding Sqore, Gustav cofounded Filehill Media AB, Scandinavia’s largest marketplace for digital products, and various other startups such as EasyPR and Logotypia. Earlier, he also worked for the public relations agency Hill & Knowlton and with private equity firm Aronsson Group.

Gustav attended a graduate studies program in exponential technologies and future studies at Singularity University in Mountain View and received an MSc in Business Administration and Management from Stockholm School of Economics.