In the NewsJun 15, 2021
Marshall in Politico: Surprise Gifts, Security Details and Secret Smoke Breaks: The Art of Planning a Presidential Summit
In the News
"No matter the geopolitical crisis, no matter the weight of uncertainty, it is protocol that carefully and intentionally deploys predictability and mutual respect to hold the world’s weightiest relationships in place," writes Capricia Marshall in Politico.
New Atlanticist by Larry LuxnerJul 1, 2020
Protocol expert Capricia Marshall offers advice on the “power of diplomacy”
New Atlanticist by Larry Luxner
"Protocol creates a detailed road map, large or small, for our global leaders," Marshall said. "It’s those micro-moves that create a major impact on every engagement.”
Ambassador Capricia Penavic Marshall is the ambassador-in-residence for the Adrienne Arsht Latin America Center and vice chair for the Adrienne Arsht Latin America Center Advisory Council.
As chief of protocol of the United States, bearing the rank of ambassador, from 2009 until 2013, Capricia Penavic Marshall was the United States’ lead representative in setting the stage for successful diplomatic engagement with other nations at the highest levels.
In her post, Ms. Marshall, a passionate advocate for global engagement, worked to leverage US relationships with foreign governments. She reinvented modern protocol by building relationships between industry leaders in the United States and economies worldwide and created strategies to transform global engagement.
Hosting the World
Charged with forging and managing relationships with countries around the world, Ms. Marshall’s hand was the first extended to welcome presidents, prime ministers, ruling monarchs, and other foreign dignitaries to the United States on behalf of the president and secretary of state. From arrival to departure during six state and official visits, and countless working visits, she managed the details of diplomacy and ensured that the treatment and care of foreign delegations supported the foreign policy objectives of the administration
Ms. Marshall carried out similar responsibilities for international summits hosted by President Obama. For the G20, Nuclear Security, APEC, G8, NATO, and Sunnylands Summits, she worked with counterparts from nearly 200 countries, designing and executing a welcoming, inviting environment that was respectful of each delegations’ cultural customs and preferences and emphasized the message and goals of the United States.
Moving beyond traditional methods of engagement, Ms. Marshall used her background as a first generation American of Mexican and Croatian descent to foster international goodwill and cultivate relationships. Utilizing traditional tools of diplomacy, and new and innovative methods of communication and conversation, with a focus on the nexus of business, culture, and foreign policy, Ms. Marshall launched a new division in the protocol office, diplomatic partnerships.
Through programming under this division she introduced the foreign diplomatic corps to business, government, and community leaders across America, creating sustained, mutually beneficial partnerships. A few examples of relationships coming out of this program include: the Gabonese Republic and Warner Bros, Trinidad and Tobago and the New Orleans Jazz Festival, Caribbean countries and the Alaskan fishing and shipping industry.
Building on the concept of smart diplomacy, Ms. Marshall utilized new and forgotten tools to enhance diplomacy engagement. With a focus on showcasing the best of America, Ms. Marshall created the Diplomacy Culinary Partnership to elevate the role of culinary engagement in America’s formal and public diplomacy efforts.
A passionate advocate for the preservation of American history, Ms. Marshall worked with others at State to launch The Patrons of Diplomacy, a successful initiative that raised $20.1 million to create the first permanent endowment to preserve and protect the Diplomatic Reception Rooms and historic collections. The endowment includes funds for important conservation, educational programs, and cultural outreach.
Setting the Global Standard
With respect for traditions, Ms. Marshall worked tirelessly to set a new global protocol standard for engagements between leaders from every country. Hosting the first-ever Global Chiefs of Protocol Conference, she led a conversation among nearly one hundred of her counterparts on twenty-first century diplomacy – fostering critical dialogue and envisioning the way forward.
From 1993 to 1997, Ms. Marshall served as special assistant to the First Lady of the United States. In 1997, Ms. Marshall was appointed deputy assistant to the President and White House Social Secretary. At thirty-two, she was the youngest person to hold the position in modern times.
Capricia Penavic Marshall holds a bachelor’s degree in political science from Purdue University and a juris doctor from Case Western Reserve University School of Law. Ms. Marshall was awarded The Secretary’s Distinguished Service Award by Secretary Hillary Clinton in 2013. She also received in 2013 the Order of the Cross of Isabel La Católica from Spanish Ambassador, Ramón Gil-Casares. She is married to Dr. Robert James Marshall, a cardiologist, and they have one son.