Jia Jia Liu is a Strategy Director at SYPartners where she leads engagements in human-led transformation for business and social impact. Ms. Liu is also the co-founder and editor-in-chief of 11&more, a cultural collective and media platform that fosters community, conversation and creativity. She previously worked for Landor Associates, leading their corporate and consumer brand strategy, and was a WPP Fellow. Ms. Liu holds a Master’s in Marketing and Communications from Sciences Po and a Bachelor degree in Romance Languages and East Asian Studies from Harvard University.