Gurpreet Brar is a Millennium Fellow at the Atlantic Council and the global chief operating officer for Edelman’s Global Advisory team, the world’s largest independent communications agency. Here, he oversees the firm’s practitioners, as they partner with businesses and organizations to evolve, promote, and protect their brands and reputations. He also manages some of the firm’s largest clients. His career has seen him live and work in the United Kingdom, Brussels, Japan, and India. He has worked with multilateral organizations like the United Nations and European Commission, nongovernmental organizations such as India’s Akshaya Patra Foundation, and in bodies like the United Kingdom’s Houses of Parliament and Financial Services Authority. He has also partnered with numerous global private sector businesses as a consultant to drive clear outputs and outcomes. His work has included financial services regulation following the financial crisis, building trust in global standards for nutrition, and working with governments to communicate the key elements of building back better.