Making the most of Prosper Africa: Leveraging US competitiveness in African markets

Pedestrians pass by a KFC location in Accra, Ghana. (Atlantic Council/Luke Tyburski)

Global powers are jockeying for access to opportunities in African markets. In recent years, through the Forum on China-Africa Cooperation, the Tokyo International Conference of African Development, the Russia-Africa Summit, and many others, the world’s largest economies have sought to make headway in what are seen as fast-growing and lucrative new markets. In this environment, effective United States (US)-Africa policy requires greater focus on areas of American competitiveness and concerted efforts to educate, mobilize, and support US commercial success in African markets.

In this update of her 2017 issue brief “Escaping China’s shadow: Finding America’s competitive edge in Africa,” Senior Fellow Aubrey Hruby outlines recommendations for how to best utilize Prosper Africa and leverage American private sector competitiveness by focusing efforts on sectors in which the United States already leads.

Aubrey Hruby is a senior fellow at the Atlantic Council’s Africa Center. She is also Co-Founder of Insider and the Africa Expert Network. Follow her on Twitter @AubreyHruby.