UkraineAlert
Apr 27, 2015
Ukraine’s PR Problem Isn’t Just a PR Problem
By
Andrew Kornbluth
Ukraine has a problem with global public relations. Despite its fundamentally compelling narrative—a recent democracy defending itself against a much larger, authoritarian neighbor—the country’s efforts remain uncoordinated, unprofessional, and unfiltered. Even as the state relies on a worldwide diaspora in its struggle for survival, it shows few signs of effectively harnessing its expatriates and the […]