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The Atlantic Council’s empowerME initiative in partnership with the U.S. Mission to Saudi Arabia, AmCham Saudi Arabia’s Women in Business Committee, and Quantum Leaps held a virtual roundtable on Wednesday, March 31st from 10:00-10:50 am ET/5:00-5:50 pm KSA to discuss Saudi Arabia’s recent efforts to boost women’s entrepreneurship and economic empowerment and challenges that remain.

This event marked the launch of a new program – IGNITING Women’s Entrepreneurship and Innovation in Saudi Arabia – led jointly by the Atlantic Council’s empowerME initiative, the U.S. Mission to Saudi Arabia, AmCham Saudi Arabia’s Women in Business Committee, and Quantum Leaps. The program will bring US entrepreneurs, experts, and business leaders together with Saudi counterparts to build relationships, share knowledge, and develop partnership opportunities via hybrid workshops and networking sessions. The program will enable US and Saudi participants to explore the opportunities of Saudi Arabia’s emerging markets and bolster ongoing efforts to increase women’s economic empowerment and inclusion in Saudi Arabia.

Opening remarks

Ms. Martina Strong
Chargé d’Affaires, US Mission to the Kingdom of Saudi Arabia


Ms. Lateefa Alwaalan
Managing Director, Endeavor Saudi Arabia

Ms. Deemah AlYahya
Acting Secretary General, Digital Cooperation Organization

Ms. Virginia Littlejohn
Co-Head, US Delegation, Women20 (W20) of the G20
Co-Founder & President, Quantum Leaps, Inc.

Moderated by

Amjad Ahmad
Director, empowerME, Rafik Hariri Center for the Middle East
Atlantic Council


empowerME at the Atlantic Council’s Rafik Hariri Center for the Middle East is shaping solutions to empower entrepreneurs, women, and youth and building coalitions of public and private partnerships to drive regional economic integration, prosperity, and job creation.