Economy & Business Middle East

empowerME Conversations

November 2, 2021

The evolution of the food and beverage sector in MENA

By Atlantic Council

In Season 2, Episode 6 of empowerME Conversations podcast, host and Atlantic Council empowerME Director Amjad Ahmad speaks with PepsiCo Vice President and General Manager for GCC and the Levant Tamer Mosalam about innovation and emerging opportunities for the food and beverage sector, the increase in women’s employment in Saudi Arabia, and ways governments and corporates can support entrepreneurs.

Companies that don’t have a strong footprint in the Middle East are missing a big opportunity for growth. That region will continue to evolve, and it will continue to grow. And of course, you have the population to support consumption.”

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Tamer Mosalam, PepsiCo Vice President and General Manager for GCC and the Levant

Key Takeaways

0:00 Intro
1:58 Tamer talks about the change in consumers over the last 24 months, and how they’ve now been defined as consumers at home
4:05 Tamer talks about the the younger population in the Middle East and how they are the key to shaping the future
6:04 Tamer talks about the effect COVID-19 has had on innovation and supply chain of manufacturing materials for companies
8:36 Tamer details the importance of startups in the region and how growing the economy is reliant on their success
10:38 Tamer explains how PepsiCo is working with these startups and the programs they have created to help them launch and grow
13:35 Tamer talks about his excitement in the growth of e-commerce and digitization for entrepreneurs
16:16 Tamer discusses women empowerment and participation in Saudi Arabia
19:48 Tamer talks about consumers in the Middle East and how they are driving investors and companies into the region
25:30 Tamer explains the importance of the coming five years for healthier innovation
27:50 Tamer talks about how direct to home will transform supply chain in various industries and regions
32:14 Tamer details their recent investments in US plant based companies
33:35 Tamer talks about recycling and how it is a key factor for companies in the future

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The empowerME Conversations podcast features conversations with business and government leaders shaping the Middle East. The podcast sheds light on key opportunities and challenges for companies and governments, and Season 2 will focus on CEOs in the region.

Related Experts: Amjad Ahmad